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Dimensions for Instagram Post: Size of Instagram Post

dimensions for Instagram post

Dimensions for Instagram Post

Instagram has become a powerhouse of visual content, and in the world of social media, a picture speaks a thousand words. But to make your pictures and videos stand out, you need to understand the importance of Instagram post sizes. In this article, we’ll explore the ideal dimensions for Instagram post and provide you with essential guidelines to enhance your visual storytelling.

The Importance of Instagram Post Sizes

In the age of Instagram, where users scroll through a never-ending stream of visuals, catching the eye of your audience is a challenge. This is where the right post size comes into play. It ensures that your content appears as intended and is visually appealing. Whether you’re an individual user, a brand, or a content creator, using the correct post sizes can make a significant difference in your engagement and reach.

dimensions for Instagram post
dimensions for Instagram post

dimensions for Instagram post

The dimensions for Instagram post can vary depending on the type of content you want to share on the platform. Instagram allows users to post various types of content, including photos, videos, and carousel posts, and each has its own recommended dimensions for Instagram post.

1. Photo Posts:

For a single photo post, Instagram’s recommended dimensions are 1080 pixels in width by 1350 pixels in height. This 4:5 aspect ratio is ideal for vertical images and ensures that your photos appear sharp and clear on the platform.

2. Video Posts:

When it comes to videos, the recommended dimensions are the same as for photo posts, which are 1080×1350 pixels. However, you can also post videos in landscape (16:9) or square (1:1) formats, and Instagram will automatically crop them to fit within its platform. Just make sure your content is high-quality and engaging.

3. Carousel Posts:

Carousel posts allow you to share multiple photos or videos in a single swipeable post. Each item within the carousel should adhere to the 4:5 aspect ratio for best results. You can mix and match photo and video content within a carousel to create a more interactive experience for your followers.

It’s important to note that Instagram’s interface and user experience may evolve over time, so it’s a good idea to stay up to date with any changes in the platform’s recommended dimensions for Instagram post. Additionally, Instagram may support various aspect ratios and sizes for different post types, so experimenting with different formats can help you create engaging and eye-catching content for your audience.


Post Type Dimensions for Instagram post (in pixels)
Square Posts

1080 x 1080

Landscape Posts 1080 x 608
Portrait Posts 1080 x 1350
Carousel Posts 1080 x 1080 (per image)
Instagram Feed Video 1080 x 1920
Instagram Stories 1080 x 1920
IGTV Cover Photo 420 x 654
IGTV Video 1080 x 1920
Profile Picture 320 x 320
Highlight Covers 1080 x 1920
Instagram Ads 1080 x 1080 (Image) and 1080 x 1350 (Video)
Reels Video 1080 x 1920
Reels Cover Image 1080 x 1920
Instagram Live 1080 x 1920 (portrait)


dimensions for Instagram post
dimensions for Instagram post


Instagram post size width and height

When creating Instagram posts, it’s important to keep in mind that the platform offers a variety of options for posting content, and the optimal size can vary depending on the type of content you’re sharing. Here are some key considerations:

1. Square Posts:

If you prefer square images, you can use a 1080×1080 pixel size for a 1:1 aspect ratio. This size works well for general posts and is great for showcasing products or scenes that look good in a square format.

2. Landscape Posts:

For landscape-oriented photos, you can use a size of 1080×608 pixels (an aspect ratio of 16:9). This is great for capturing wide vistas or landscape scenes.

3. Carousel Posts:

Instagram allows you to share multiple images or videos in a single post using the carousel feature. In this case, you can use the 1080×1350 pixel size for each individual image or video in the carousel.

4. Instagram Stories:

Instagram Stories have their own recommended size of 1080×1920 pixels for both photos and videos. This 9:16 aspect ratio is specifically designed for the vertical orientation of Stories.


It’s important to note that Instagram may compress and crop your images or videos slightly, so it’s a good idea to use high-quality source content. Also, keep in mind that the user experience varies on different devices, so your content may be displayed differently on mobile phones, tablets, and desktop computers.

In summary, while the recommended Instagram post size is 1080×1350 pixels for portrait-oriented images, the platform is flexible and allows various aspect ratios and sizes to suit your content and style. Experiment with different sizes and formats to find what works best for your Instagram posts.

dimensions for instagram post
dimensions for Instagram post

Instagram post size in inches

Instagram posts size can have various aspect ratios and sizes, but here are some common sizes in inches for Instagram posts:

1. Square (1:1):

1080 x 1080 pixels, which is approximately 9.6 inches by 9.6 inches (24.4 cm by 24.4 cm).

2. Landscape (1.91:1):

1080 x 608 pixels, which is approximately 9.6 inches by 5.4 inches (24.4 cm by 13.7 cm).

3. Portrait (4:5):

1080 x 1350 pixels, which is approximately 9.6 inches by 12 inches (24.4 cm by 30.5 cm).


dimensions for instagram post
dimensions for Instagram post

Does Instagram Reduce Photograph Quality?

Yes, it’s true that Instagram can reduce the quality of photographs to some extent when you upload them to the platform. Instagram uses a process called image compression to reduce the file size of photos, which helps save bandwidth and storage space on their servers and speeds up the loading of images for users.

During this compression process, some of the finer details and image quality can be lost, especially if the original photo has a high resolution. This can result in a slight reduction in image sharpness and colour accuracy. However, Instagram has made improvements to its compression algorithms over time, and the impact on image quality has become less noticeable for most users.

To mitigate the loss of quality, you can follow these tips when uploading photos to Instagram:

1. Use the highest resolution possible:

Instagram can handle higher-resolution images now, so uploading a high-quality image will result in a better final post.

2. Avoid heavy editing within Instagram:

Applying Instagram filters and excessive editing can lead to additional quality loss. It’s better to edit your photos using dedicated photo editing apps before uploading them.

3. Save images in a web-friendly format:

JPEG is the recommended format for Instagram, as it strikes a good balance between file size and image quality.

4. Consider aspect ratio:

Instagram’s standard aspect ratio for photos is 1:1 (square), but you can also use 4:5, 1.91:1 (landscape), or 9:16 (portrait). Choosing the right aspect ratio for your photo can help maintain image quality.

While Instagram does reduce photo quality to some degree, it’s still a popular platform for sharing images and engaging with an audience. By following these tips and being mindful of image quality during the uploading process, you can help ensure your photos look their best on Instagram.

dimensions for instagram post
dimensions for Instagram post

What Is The Instagram Reel Size?

1080 x 1920 pixels (a vertical 9:16 aspect ratio)

Instagram Reels are designed for vertical, full-screen viewing on mobile devices. This aspect ratio allows your Reels to fill the screen properly when viewed in the Instagram app. Keep in mind that Instagram’s requirements and recommendations may change over time, so it’s a good practice to check their official guidelines or app settings for the most up-to-date information on Instagram Reel sizes.


In a visually-driven platform like Instagram, getting the right dimensions for Instagram post can significantly impact in your success. By adhering to the recommended dimensions and using high-quality images, you can create content that captivates your audience and boosts your engagement.


Can I still post square photos on Instagram?

Yes, you can still post square photos on Instagram. The platform supports a variety of aspect ratios.

Do non-square photos perform better on Instagram?

Performance depends on the content and engagement, not the format. High-quality, engaging content tends to perform well regardless of the aspect ratio.

How can I maintain an attractive grid with non-square photos?

Plan your posts in advance, use consistent filters, and ensure that your content complements your overall profile aesthetic.

Are there any aspect ratio recommendations for Instagram?

The most commonly used aspect ratios on Instagram are 4:5 for portrait and 16:9 for landscape photos. However, you have the flexibility to choose what suits your content best.

What are the benefits of using non-square photos for branding and marketing?

Non-square photos allow for more creativity, better product showcasing, and a more engaging visual presence, which can benefit branding and marketing efforts on Instagram.

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